This page is part of an experiment in local film history. It presents a record of each of the documented screenings of a Louise Brooks film in Northern California, from 1927 through today. I recorded in which city and at what venue and over what period of time (one week, three days, one day, etc…) any particular film was shown. Additionally, I noted those occasions when a film was shown as part of a double bill, if there was a special guest appearance, or some other unusual circumstance, such as a benefit.
This page presents a record of screenings for Now We’re in the Air, which was officially released by Famous-Players Lasky / Paramount on October 22, 1927. For more about this production, be sure and check out its Louise Brooks Society filmography page.
1927 screenings: St. Francis in San Francisco (Nov. 12 – Dec. 9, 1927); California in Pittsburg (Nov. 13-14, 1927); American in Oakland (Nov. 19-25, 1927); California in San Jose (Nov. 19-21, 1927); Andy’s in Albion (Nov. 20, 1927); Casino in Antioch (Nov. 24-25, 1927); Playhouse in Calistoga (Nov. 29-30, 1927); U.C. in Berkeley (Nov. 29 – Dec. 2, 1927); Liberty in Fort Bragg (Dec. 1-2, 1927); New Stanford in Palo Alto (Dec. 4-6, 1927); New San Mateo Theatre in San Mateo (Dec. 5-6, 1927); Sequoia in Redwood City (Dec. 5-6, 1927); Virginia in Vallejo (Dec. 5-7, 1927); Orpheus in San Rafael (Dec. 6-7, 1927); California in Santa Rosa (Dec. 8-9, 1927); Hub in Mill Valley (Dec. 8-9, 1927); Tamalpais in San Anselmo (Dec. 8-9, 1927); Strand in Gilroy (Dec. 12-14, 1927); Strand in Colusa (Dec. 13-14, 1927); California in Stockton (Dec. 14-17, 1927); Mountain View Theatre in Mountain View (Dec. 15-16, 1928); California in Watsonville (Dec. 16-17, 1927); New Roseville Theatre in Roseville (Dec. 19-20, 1927); Peninsula in Burlingame (Dec. 19-21, 1927); California in Turlock (Dec. 20-21, 1927); Liberty in St. Helena (Dec. 25-26, 1927); Chimes in Oakland (Dec. 25-27, 1927); American Legion holiday party at Scout Hall in Mill Valley (Dec. 26, 1927 with live musical accompaniment by the Mill Valley Five); California in Livermore (Dec. 28-29, 1927); Strand in Berkeley (Dec. 28-29, 1927); State in Martinez (Dec. 29-30, 1927); Star in Sonora (Dec. 31, 1927 – Jan. 2, 1928);
1928 screenings: Lorin in Berkeley (Jan. 2-3, 1928); T&D Jr. in Lodi (Jan. 2-3, 1928); National in Madera (Jan. 3-5, 1928); California in Richmond (Jan. 6-7, 1928); Senator in Oakland (Jan. 8-9, 1928); Strand in Alameda (Jan. 9-11, 1928); Palace in San Leandro (Jan. 9-10, 1928); Solano in Fairfield (Jan. 10-11, 1928); Reel Joy in King City (Jan. 12-13, 1928); Merriam in Blue Lake (Jan. 15, 1928); Fortuna in Fortuna (Jan. 15-16, 1928); Golden State in Oakland (Jan. 16-17, 1928); Orpheum in Lakeport (Jan. 19-20, 1928); Parkway in Oakland (Jan. 19-20, 1928); Rivoli in Berkeley (Jan. 19-20, 1928); California in Petaluma (Jan. 20-21, 1928); Claremont in Oakland (Jan. 21, 1928); Oaks in Berkeley (Jan. 22-23, 1928); Piedmont in Oakland (Jan. 22-23, 1928); Capitol in Sacramento (Jan. 22-28, 1928); Dixon Theatre in Dixon (Jan. 25, 1928); New Fruitvale in Oakland (Jan. 30-31, 1928); New Fillmore in San Francisco (Jan. 30 – Feb. 1, 1928); New Mission in San Francisco (Jan. 30 – Feb. 1, 1928); New Fruitvale in Oakland (Jan. 31 – Feb. 1, 1928); Modesto in Modesto (Feb. 1-3, 1928); Dimond in Oakland (Feb. 2, 1928); Fairfax in Oakland (Feb. 2, 1928); California in Sacramento (Feb. 2-3, 1928); Elite in Placerville (Feb. 3-4, 1928); Novato Community House in Novato (Feb. 4, 1928); Strand in Lincoln (Feb. 5-6, 1928); Redding in Redding (Feb. 6-7, 1928); National in Woodland (Feb. 7-8, 1928); Community House in Novato (Feb. 8, 1928); New Santa Cruz Theatre in Santa Cruz (Feb. 8-9, 1928); Strand in Los Gatos (Feb. 9-10, 1928); Richmond in Richmond (Feb. 10-11, 1928); Hippodrome in Napa (Feb. 12-13, 1928); Winema in Scotia (Feb. 12-13, 1928); Alexandria in San Francisco (Feb. 14-16, 1928); Strand in Grass Valley (Feb. 16, 1928); Merced Theatre in Merced (Feb. 16-17, 1928); Palace in Oakland (Feb. 16-17, 1928); Nevada in Nevada City (Feb. 20-21, 1928); National in Marysville (Feb. 22, 1928); Majestic in Benicia (Feb. 23, 1928); Opal in Hollister (Feb. 23-24, 1928); Capitol in Oakland (Feb. 23-24, 1928); Rialto in Oakland (Feb. 23-24, 1928); Haight in San Francisco (Feb. 23-24, 1928); Blanco’s Menlo Theatre in Menlo Park (Feb. 26-27, 1928); Washington in San Francisco (Feb. 27-28, 1928); Alhambra in San Francisco (Feb. 27-29, 1928); Liberty in Susanville (Feb. 27-28, 1928); Excelsior in San Francisco (Feb. 29 – Mar. 1, 1928); New State in San Francisco (Feb. 29 – Mar. 1, 1928); North Sacramento in Sacramento (Mar. 1-2, 1928); Eastmont in Oakland (Mar. 2-3, 1928); Broadway in Oakland (Mar. 4-5, 1928); West Portal in San Francisco (Mar. 5, 1928); Irving in San Francisco (Mar. 5-6, 1928); Westwood Balboa in San Francisco (Mar. 5-7, 1928); Metropolitan in San Francisco (Mar. 8-9, 1928); New Colma in Colma (Mar. 11, 1928); California in Palo Alto (Mar. 11-12, 1928); Clark in Vacaville (March 14-15, 1928); Hayward in Hayward (Mar. 14-15, 1928); Imperial in San Francisco (Mar. 17-19, 1928); Smith’s in Yuba City (Mar. 31 – Apr. 1, 1929); Avenue in San Francisco (Apr. 8, 1928); Mission Theatre in Sacramento with Hills of Kentucky (Apr. 14, 1928); Sequoia in Sacramento (Apr. 15-17, 1928); Roosevelt in San Francisco (Apr. 18-19, 1928); Liberty in Healdsburg (Apr. 26-27, 1928); Rialto in Stockton (May 6-7, 1928); Fern in Oakland (May 18, 1928); Auburn in Auburn (June 2, 1928); State in Oroville (June 4-5, 1928); Ramona in Walnut Creek (June 7, 1928); Sonoma Mission Inn in Sonoma (June 24, 1928 as We’re in the Air); Ramona in Walnut Creek (June 28, 1928); Casino in San Francisco (June 30, 1928); Star in Newman (July 7, 1928); National in San Jose (Aug. 12-14, 1928); Senator in Chico (Aug. 16-17, 1928 with Tunney – Heeney fight); J. and J. in Soledad (Sept. 26, 1928 as Now, We’re in the Air); Majestic in San Francisco (Nov. 6, 1928); Jose in San Jose (Nov. 15-16, 1928); Rose in Santa Rosa (Jan. 7-8, 1929); Lyric in Modesto (Nov. 5-6, 1929); Hippodrome in Napa (Feb. 12-13, 1929); Smith’s in Yuba City (March 31 – April 1, 1929); Lyric in Modesto (Nov. 5-6, 1929);
Contemporary screenings: Castro in San Francisco (June 2, 2017, the surviving fragment as part of San Francisco Silent Film Festival).
If you live in Northern California and are interested in find out if a Brooks’ film played where you live, here is just the record to satisfy your curiosity. Also, if you know of other screening which are not listed, please CONTACT the Louise Brooks Society.