This page is part of an experiment in local film history. It presents a record of each documented screening of a particular Louise Brooks film in Northern California, from the time of its release through today. Recorded here are which city and at what venue and over what period of time (one week, three days, one day, etc…) any particular film was shown. Additionally noted are those occasions when a film was shown as part of a double bill, if there was a special guest appearance, or some other unusual circumstance, such as a benefit screening.
This page presents a record of screenings for Now We’re in the Air, which was officially released by Famous-Players Lasky / Paramount on October 22, 1927. For more about this production, be sure and check out its Louise Brooks Society FILMOGRAPHY PAGE. ||| Or, click here to advance to the NEXT FILM in the Lulu by the Bay set of records.
1927 screenings: St. Francis in San Francisco (Nov. 12 – Dec. 9, 1927 – see pictured advertisement); California in Pittsburg (Nov. 13-14, 1927); American in Oakland (Nov. 19-25, 1927); California in San Jose (Nov. 19-21, 1927); Andy’s in Albion (Nov. 20, 1927); Casino in Antioch (Nov. 24-25, 1927); Playhouse in Calistoga (Nov. 29-30, 1927); U.C. in Berkeley (Nov. 29 – Dec. 2, 1927); Liberty in Fort Bragg (Dec. 1-2, 1927); New Stanford in Palo Alto (Dec. 4-6, 1927); New San Mateo Theatre in San Mateo (Dec. 5-6, 1927); Sequoia in Redwood City (Dec. 5-6, 1927); Virginia in Vallejo (Dec. 5-7, 1927); Orpheus in San Rafael (Dec. 6-7, 1927); California in Santa Rosa (Dec. 8-9, 1927); Hub in Mill Valley (Dec. 8-9, 1927); Tamalpais in San Anselmo (Dec. 8-9, 1927); Strand in Gilroy (Dec. 12-14, 1927); Strand in Colusa (Dec. 13-14, 1927); California in Stockton (Dec. 14-17, 1927); Mountain View Theatre in Mountain View (Dec. 15-16, 1928); California in Watsonville (Dec. 16-17, 1927); New Roseville Theatre in Roseville (Dec. 19-20, 1927); Peninsula in Burlingame (Dec. 19-21, 1927); California in Turlock (Dec. 20-21, 1927); Liberty in St. Helena (Dec. 25-26, 1927); Chimes in Oakland (Dec. 25-27, 1927); American Legion holiday party at Scout Hall in Mill Valley (Dec. 26, 1927 with live musical accompaniment by the Mill Valley Five); California in Livermore (Dec. 28-29, 1927); Strand in Berkeley (Dec. 28-29, 1927); State in Martinez (Dec. 29-30, 1927); Star in Sonora (Dec. 31, 1927 – Jan. 2, 1928);
1928 screenings: Lorin in Berkeley (Jan. 2-3, 1928); T&D Jr. in Lodi (Jan. 2-3, 1928); National in Madera (Jan. 3-5, 1928); California in Richmond (Jan. 6-7, 1928); Senator in Oakland (Jan. 8-9, 1928); Strand in Alameda (Jan. 9-11, 1928); Palace in San Leandro (Jan. 9-10, 1928); Solano in Fairfield (Jan. 10-11, 1928); Reel Joy in King City (Jan. 12-13, 1928); Merriam in Blue Lake (Jan. 15, 1928); Fortuna in Fortuna (Jan. 15-16, 1928); Golden State in Oakland (Jan. 16-17, 1928); Orpheum in Lakeport (Jan. 19-20, 1928); Parkway in Oakland (Jan. 19-20, 1928); Rivoli in Berkeley (Jan. 19-20, 1928); California in Petaluma (Jan. 20-21, 1928); Claremont in Oakland (Jan. 21, 1928); Oaks in Berkeley (Jan. 22-23, 1928); Piedmont in Oakland (Jan. 22-23, 1928); Capitol in Sacramento (Jan. 22-28, 1928); Dixon Theatre in Dixon (Jan. 25, 1928); New Fruitvale in Oakland (Jan. 30-31, 1928); New Fillmore in San Francisco (Jan. 30 – Feb. 1, 1928); New Mission in San Francisco (Jan. 30 – Feb. 1, 1928); New Fruitvale in Oakland (Jan. 31 – Feb. 1, 1928); Modesto in Modesto (Feb. 1-3, 1928); Dimond in Oakland (Feb. 2, 1928); Fairfax in Oakland (Feb. 2, 1928); California in Sacramento (Feb. 2-3, 1928); Elite in Placerville (Feb. 3-4, 1928); Novato Community House in Novato (Feb. 4, 1928); Strand in Lincoln (Feb. 5-6, 1928); Redding in Redding (Feb. 6-7, 1928); National in Woodland (Feb. 7-8, 1928); Community House in Novato (Feb. 8, 1928); New Santa Cruz Theatre in Santa Cruz (Feb. 8-9, 1928); Strand in Los Gatos (Feb. 9-10, 1928); Richmond in Richmond (Feb. 10-11, 1928); Hippodrome in Napa (Feb. 12-13, 1928); Winema in Scotia (Feb. 12-13, 1928); Alexandria in San Francisco (Feb. 14-16, 1928); Strand in Grass Valley (Feb. 16, 1928); Merced Theatre in Merced (Feb. 16-17, 1928); Palace in Oakland (Feb. 16-17, 1928); Nevada in Nevada City (Feb. 20-21, 1928); National in Marysville (Feb. 22, 1928); Majestic in Benicia (Feb. 23, 1928); Opal in Hollister (Feb. 23-24, 1928); Capitol in Oakland (Feb. 23-24, 1928); Rialto in Oakland (Feb. 23-24, 1928); Haight in San Francisco (Feb. 23-24, 1928); Blanco’s Menlo Theatre in Menlo Park (Feb. 26-27, 1928); Washington in San Francisco (Feb. 27-28, 1928); Alhambra in San Francisco (Feb. 27-29, 1928); Liberty in Susanville (Feb. 27-28, 1928); Excelsior in San Francisco (Feb. 29 – Mar. 1, 1928); New State in San Francisco (Feb. 29 – Mar. 1, 1928); North Sacramento in Sacramento (Mar. 1-2, 1928); Eastmont in Oakland (Mar. 2-3, 1928); Broadway in Oakland (Mar. 4-5, 1928); West Portal in San Francisco (Mar. 5, 1928); Irving in San Francisco (Mar. 5-6, 1928); Westwood Balboa in San Francisco (Mar. 5-7, 1928); Metropolitan in San Francisco (Mar. 8-9, 1928); New Colma in Colma (Mar. 11, 1928); California in Palo Alto (Mar. 11-12, 1928); Clark in Vacaville (March 14-15, 1928); Hayward in Hayward (Mar. 14-15, 1928); Imperial in San Francisco (Mar. 17-19, 1928); Smith’s in Yuba City (Mar. 31 – Apr. 1, 1929); Avenue in San Francisco (Apr. 8, 1928); Mission Theatre in Sacramento with Hills of Kentucky (Apr. 14, 1928); Sequoia in Sacramento (Apr. 15-17, 1928); Roosevelt in San Francisco (Apr. 18-19, 1928); Liberty in Healdsburg (Apr. 26-27, 1928); Rialto in Stockton (May 6-7, 1928); Fern in Oakland (May 18, 1928); Auburn in Auburn (June 2, 1928); State in Oroville (June 4-5, 1928); Ramona in Walnut Creek (June 7, 1928); Sonoma Mission Inn in Sonoma (June 24, 1928 as We’re in the Air); Ramona in Walnut Creek (June 28, 1928); Casino in San Francisco (June 30, 1928); Star in Newman (July 7, 1928); National in San Jose (Aug. 12-14, 1928); Senator in Chico (Aug. 16-17, 1928 with Tunney – Heeney fight); J. and J. in Soledad (Sept. 26, 1928 as Now, We’re in the Air); Majestic in San Francisco (Nov. 6, 1928); Jose in San Jose (Nov. 15-16, 1928); Rose in Santa Rosa (Jan. 7-8, 1929); Lyric in Modesto (Nov. 5-6, 1929); Hippodrome in Napa (Feb. 12-13, 1929); Smith’s in Yuba City (March 31 – April 1, 1929); Lyric in Modesto (Nov. 5-6, 1929);
Contemporary screenings: Castro in San Francisco (June 2, 2017, the surviving fragment as part of San Francisco Silent Film Festival).
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If you live in Northern California and are curious to learn if a Brooks’ film played where you live, the 25 pages that comprise Lulu by the Bay — including this one, may be just the record to satisfy your curiosity. Want to know more about the non-Louise Brooks films which made the other half of a double bill? Try searching the Internet Movie Database, or IMDb. Additionally, if you are interested in finding out more about any of the theaters noted above, then be sure and check out Cinema Treasures. It’s a truly remarkable website with entries on more than 60,000 movie theaters from not only around California and the United States, but also around the world. Most every theater has its own page, which includes its location, a brief history, historic and contemporary images, and lots more. Cinema Treasures includes not just current theaters, but also those many venues which have closed, been converted to another use, or torn down. Notably, this crowd sourced website can be searched by theater name, location, or zip code.
Have a question or know of other screening not listed above? If so, please CONTACT the Louise Brooks Society.